Social Media Marketing
Introduction: Social Media Marketing defined as a strategy of publishing products or services which belongs to either person or a company which will be reaching out to the public who are across the globe within no time with the help of social media platforms like Facebook, Instagram etc. It is beneficiary and popular to practitioners and researchers. Approaches Used in Social Media Marketing: •Positive Approach •Active Approach In the above-mentioned approaches, the main tool used is social media where customers mention their thoughts, reviews, or perception about the product or service. The business will notice this which improves their business as well as the quality of service for the customers. Blogs, community forums etc. are the platforms used by customers for expressing. They use a tool called “Google AdSense” which enables the business to target specified demographics which means that people are from different areas such as social ...