Social Media Marketing

Introduction:
Social Media Marketing defined as a strategy of publishing products or services which belongs to either person or a company which will be reaching out to the public who are across the globe within no time with the help of social media platforms like Facebook, Instagram etc. It is beneficiary and popular to practitioners and researchers.
Approaches Used in Social Media Marketing:
•Positive Approach
•Active Approach
            In the above-mentioned approaches, the main tool used is social media where customers mention their thoughts, reviews, or perception about the product or service. The business will notice this which improves their business as well as the quality of service for the customers. Blogs, community forums etc. are the platforms used by customers for expressing. They use a tool called “Google AdSense” which enables the business to target specified demographics which means that people are from different areas such as social entrepreneurship, political activism etc. Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads.
Tools used in Marketing Techniques:
To make every technique successful three important tools plays a key role such as mobile phones, laptop and network connectivity. Nowadays every person has a mobile phone or laptop most of the times with network connectivity which helps the customer be updated about any product or service. This is because of various platforms like Facebook, Instagram, WhatsApp, Snap-chat where most of the celebrities will be active and promote products where fans or followers buy and use it which will expand the business which is a smart technique of marketing the products through media.
Advantages:
•Increases more creativity in a person to design ways to do business more effectively.
•Smart work instead of hard work.
•Feedback will be in more detail as it is from through various platforms to work more to change the product or service from better to best.
•Helps people updated every second in various fields such as news, sports, celebrities, films and many more as every news is on social media nowadays.
 Conclusion:
 Social media marketing plays an important role in everyone’s life to change or improve their health, wealth as it became a basic need to live happily. Across the globe, everything want is a digitalized way and this plays a very key role in achieving this motto.